AgeGO’s product manager Jorge Bravo explains how the adult dating industry will need to implement age verification in the UK and how the AgeGO solution will work. Read the full interview here.
24 April 2019. The UK Government has announced that its age verification law for adult content websites will be enforced on the 15th of July. This means that all adult websites targeting UK traffic will have to ask users to prove that they are over 18 years old in order to view the content.
According to the UK Government’s official communication, porn sites must check the age of users or risk facing sanctions. This new approach is the first of its kind in the world, and puts in place the same protections that exist offline. Stricter measures will be put in place to protect user’s data and privacy. The UK will become the first country in the world to bring in this type of age-verification for online pornography.
Online businesses will need to implement age verification for their websites if they fall into one or more of the following categories:
- Free adult content website e.g. tube site
- Membership paysite for adult content
- VoD streaming of adult video content
- Adult anime (cartoon) content
- Retailing +18 products e.g. adult DVDs, adult magazines, adult books, etc
- Advertiser/affiliate landing page to sell or describe adult products
- Blog featuring adult content, adult retail products
- Adult dating/hookup website
- Livecam website that includes nude, semi-nude models and/or sexual acts
- Escort services website
- Any other website displaying adult content
Websites that fail to implement age-verification technology face having payment services withdrawn or being completely blocked for UK users.
The British Board of Film Classification (BBFC) will be responsible for ensuring compliance with the new laws. They have confirmed that they will begin enforcement on 15 July, following an implementation period to allow websites time to comply with the new standards.
Regarding user privacy, age-verification solutions should only be concerned with verifying age, not identity. In addition, providers should comply with General Data Protection Regulation (GDPR) standards.
AgeGO is the perfect age verification solution for adult online businesses. AgeGO offers several methods of verification including:
- Verification by scanning of photo identification of a current Passport or current driving licence
- Verification with a UK mobile phone and its 3G carrier or via an SMS text
- Verification with credit card details
- And other methods that will be detailed in the coming weeks
Privacy is of paramount importance to AgeGO and no personal data is stored of users that it verifies.
Once implemented, when a UK user visits the website, the AgeGO age verification widget will appear on the home page, blurring out the home page’s content. The user then selects one of the verification methods and follows a few on screen prompted steps to complete the verification process. If the verification is successful the user gets instant access to the full content on the website.
Businesses also get additional benefits from using AgeGO including full access to advanced statistics in their dashboard for full control over the age verification flow to improve their user pass rate and control costs.
Businesses can find out more about how AgeGO can ensure that they don’t lose UK traffic by visiting the business section of AgeGO’s website.
For further press information contact
According to a survey from Internet Matters, more than 8 out of 10 parents (83%) feel that commercial porn sites should demand users to verify their age before they’re able to access content.
The research also found that 76% of UK parents think there should be greater restrictions online to stop kids seeing adult content, and 69% of parents with children aged four to sixteen think that the government’s new ID restrictions will make a difference.
Internet Matters is a not-for-profit organisation funded by Google, Facebook, the BBC and Sky and the organisation has created a comprehensive online pornography hub of advice for parents who want to manage what their children can see online along with age-specific tips on how to deal with conversations about pornography.
All eyes are on the UK to see how the compulsory online age verification initiative plays out when it comes into law. Several European countries, including France, Sweden and Poland, are contemplating similar initiatives to the UKs to protect children from hardcore pornography. A US-based trade association for the pornography industry the Free Speech Coalition, has acknowledged that “Britain’s efforts are a model for those to come”.
You might think that the UK’s Digital Economy Act only applies to pornography websites. But this also extends to any commercial digital platform that contains +18 content targeting the UK.
Let’s look at one online business area and that is Dating. According to Nomura Instinet this market is estimated to be worth $12 billion with 310 million people actively using at least one dating platform by 2020. Revenues are driven by subscription models and subscription or freemium models supported by digital advertising.
As technology has evolved, so have the dating platforms, using ever more sophisticated algorithms to help people match with potential partners and GEO location to find partners nearby. The market is already crowded with user growth seen in niche dating products.
The dating market can be broken down into 3 categories:
These are native applications and are subject to Google and Apple rules which state no naked content can be shown in user profiles, therefore apps are not subject to having age verification technology, a simple date of birth verification is all that is required without requiring any form of proven age identification.
Romance dating websites
Considered as dating platforms that help users find true love, these websites do not allow users to show nude content in their profiles. Many dating websites also have iOS and Android apps giving users two ways to access the platform and again a simple date of birth verification is all that is required.
Adult dating websites
Considered as casual dating websites for sexual encounters. These websites do contain naked images and X rated profile texts and therefore contain +18 content and will be subject to age verification as demanded by the UK’s Digital Economy Act. Advertisers and affiliates promoting offers to these websites will also have to ensure that their offer landing pages incorporate age verification technology.
If you run an adult dating website with UK users or you are an advertiser/affiliate targeting UK users to purchase adult dating products, AgeGO is the age verification solution for you. For users, some verification services charge a fee, AgeGO is free, quick and totally anonymous. For businesses AgeGO is simple to implement on our self service platform, businesses can brand the age verification widget to personalise and we take care of the whole verification process for you, so you can get on with running your business. Visit our Business section for more information.