83% of UK parents back Age Verification

According to a survey from Internet Matters, more than 8 out of 10 parents (83%) feel that commercial porn sites should demand users to verify their age before they’re able to access content.

The research also found that 76% of UK parents think there should be greater restrictions online to stop kids seeing adult content, and 69% of parents with children aged four to sixteen think that the government’s new ID restrictions will make a difference.

Internet Matters is a not-for-profit organisation funded by Google, Facebook, the BBC and Sky and the organisation has created a comprehensive online pornography hub of advice for parents who want to manage what their children can see online along with age-specific tips on how to deal with conversations about pornography.

All eyes are on the UK to see how the compulsory online age verification initiative plays out when it comes into law. Several European countries, including France, Sweden and Poland, are contemplating similar initiatives to the UKs to protect children from hardcore pornography. A US-based trade association for the pornography industry the Free Speech Coalition, has acknowledged that “Britain’s efforts are a model for those to come”.

AgeGO offers age verification for online dating websites

You might think that the UK’s Digital Economy Act only applies to pornography websites. But this also extends to any commercial digital platform that contains +18 content targeting the UK.

Let’s look at one online business area and that is Dating. According to Nomura Instinet this market is estimated to be worth $12 billion with 310 million people actively using at least one dating platform by 2020. Revenues are driven by subscription models and subscription or freemium models supported by digital advertising.

As technology has evolved, so have the dating platforms, using ever more sophisticated algorithms to help people match with potential partners and GEO location to find partners nearby. The market is already crowded with user growth seen in niche dating products.

The dating market can be broken down into 3 categories:

Dating Apps
These are native applications and are subject to Google and Apple rules which state no naked content can be shown in user profiles, therefore apps are not subject to having age verification technology, a simple date of birth verification is all that is required without requiring any form of proven age identification.

Romance dating websites
Considered as dating platforms that help users find true love, these websites do not allow users to show nude content in their profiles. Many dating websites also have iOS and Android apps giving users two ways to access the platform and again a simple date of birth verification is all that is required.

Adult dating websites
Considered as casual dating websites for sexual encounters. These websites do contain naked images and X rated profile texts and therefore contain +18 content and will be subject to age verification as demanded by the UK’s Digital Economy Act. Advertisers and affiliates promoting offers to these websites will also have to ensure that their offer landing pages incorporate age verification technology.

The solution
If you run an adult dating website with UK users or you are an advertiser/affiliate targeting UK users to purchase adult dating products, AgeGO is the age verification solution for you. For users, some verification services charge a fee, AgeGO is free, quick and totally anonymous. For businesses AgeGO is simple to implement on our self service platform, businesses can brand the age verification widget to personalise and we take care of the whole verification process for you, so you can get on with running your business. Visit our Business section for more information.